Modeling legend and creator of America’s Next Top Model, Tyra Banks, has been teaching a class at Stanford’s Graduate School of Business for almost three years now.
What can a former supermodel possibly teach a class of business students at one of the nation’s most esteemed universities, you ask? Personal branding, of course!
The course teaches students how to “build and extend your personal brand.” It may seem strange for an institution like Stanford to hire a supermodel to teach a business course to graduate students, but there really is no one better for the job.
Tyra Banks has been building brands since the mere age of 13, and eventually making an empire. She runs multiple businesses, owns production studios, and recently launched ModelLand, which is an experience-centered venue that allows customers to live and feel like a model for a day.
Thanks to her knack for personal branding, Banks has proven that she’s a lot more than just a runway model. Her personal brand and charisma have given her career longevity.
Want to build a personal brand? Here are some personal branding rules you should always keep in mind: